Vertical Web has a long history of helping small business owners through the informational classes that we have hosted throughout the years. We are bringing those classes, topics videos, and podcasts to small business owners who want to DIY, or those who want to audit their present digital marketing or SEO company.
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Using the right permalink and how to build one is often lost in modern day web building. For those of us that have been around 20 years, we remember the days of building a site with actual directories and publishing with dreamweaver or Microsoft Front-page. Now with CMS system like WordPress, the old directory structure […]
Internet Marketing Clinic Episode 116: The Truth About Permalinks and SSL Read More »
[powerpress] In today’s Internet Marketing Clinic we talked about how to do Email marketing with the Vertical Web way of doing this. Since the pandemic Vertical Web has started working with email marketing to help our clients stay in touch but also we have realized that we can create a circumstance where we are reminding
Episode 115: Recreating Sales Leads – Email Marketing Can Help with SEO and Sales Read More »
We do a lot of talking about how to do SEO but we often don’t talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google. I’ve always said
Internet Marketing Clinic Episode 114: Internet SEO Toolbox Read More »
Sometimes it is good to go back to basics. In today’s episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business. The topics I cover are: What is SEO anyway? And, why does it matter? There seems to
Internet Marketing Clinic Episode 113: SEO Beginners Guide Read More »
Episode 112 is something I speak about a lot which is what web building tools or platform is good to use. As I teach these classes many point out their tools/platforms don’t have the ability to do what I’m suggesting. That is because they are platforms that have the most rudimentary SEO functionality built-in but
Internet Marketing Clinic Episode 112: How To Choose the Right Web Building Platform Read More »
Todays’s podcast covers a bunch of different SEO topics as we work on our ultimate end of the year checklist for 2020. (I know it’s a few months away but it’s coming fast!) Google Webmaster Tools We talk about webmaster tools and why every site should have it set up. The easy way to do
Internet Marketing Clinic Episode 111: Ultimate SEO Checklist pt1 Read More »
Technical SEO is a must for anyone that needs to do onsite SEO. Learn here why it is a must and why elements of a page are included. Topics include H1 Tags, Title Tags, and other more technical aspects of a page Read our recent blog post on technical SEO
Internet Marketing Clinic Episode 110: Technical SEO Why Should I Care? Read More »
In this episode, we take a look at the importance of six specific items that will make or break your Google rankings: Content – Why content is important and how Google may now go as far as to exclude thin or. underdeveloped/uninspired content. Without a strong content footprint, it is very difficult to have a ranking
Internet Marketing Clinic Houston Ep 109 – 6 Tips to Better Google Rankings Read More »
In today’s episode, we talk about all the things you need to do to make LinkedIn work for your business. Included is a discussion of how to set up your LinkedIn Profile How to manage your business LinkedIn Page Good LinkedIn Etiquette The value of LinkedIn Creating B2B leads How LinkedIn can be a vital
Internet Marketing Clinic Ep 108: Making LinkedIn Work For Your Business Read More »
Today’s episode covers a wide variety of topics all of which are common SEO mistakes business owners make. Topics include Not properly securing your website and using https Not using Title Tags and Meta Descriptions properly Duplication of content and title tags Not adding proper Anchor text though the site and not setting up a
Internet Marketing Clinic Ep 107: 27 Common SEO Mistakes Read More »
