[powerpress] Fall is upon us, which means the holidays are soon to follow. For business owners, this time of the year is filled with opportunity – opportunities to develop your brand and capture a new wave of customers in the process. Of course, the competition is fierce during the holidays, especially as we near Black […]
Effective Strategies for Holiday Marketing: Web, E-mail and Social Media Read More »
Looking back at 2022 – a year of major Google updates [powerpress] Another year, another slate of algorithm updates from the world’s leading search engine. Google making changes to its ranking algorithm is nothing new – it’s always going on, actually – but 2022 saw a couple of impactful changes that website owners should be
IMCH: Episode 218 2022 A Year in Review Read More »
[powerpress] If you’re running an e-commerce website, then you’ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal – stand out, attract traffic and pick up conversions in the process. With millions of sites crowding the online
Episode 216: E-commerce for Businessowners Read More »
[powerpress] Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two different clients ask us to help them understand an SEO report. So out
Episode 213: How To Read an SEO Report Read More »
[powerpress] Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo that’s used among industry members. Here we’ll start delving into those terms and what they mean to digital marketing professionals. That way, when someone starts
Episode 212: The Ultimate Glossary of SEO Terms Explained Read More »
[powerpress] Common Mistakes That Negatively Impact Website Success Errors Errors everywhere and not a person to help. We see errors everyday. Even sometimes we miss things. But what are critical mistakes that hamper you digital marketing success. Table of Contents The Platform And the Host We will start our list of mistakes at the most
Common Mistakes That Negatively Impact Website Success Read More »
[powerpress] This is the second part of our SEO for Beginners podcast. Because this section is vital for the success of any website when it comes to Google, I felt it best to put this section together all on its own. In SEO for Beginners Part I. I touched on some of the external decisions
What is SEO? A Beginners Guide Part II. (Technical SEO) Read More »
[powerpress] As many know I have always been a big proponent of creating a comprehensive marketing strategy where the digital part, is just that apart. So in this week’s podcast, we go through and unpack what that should look like and what you should be focusing on to set up a long-term sustainable strategy. What
Digital Marketing Strategies for 2022 Read More »
[powerpress] New Year’s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing? Wherever you are in your digital marketing journey, start it or strengthen it by making sure you have the fundamentals
5 New Year Resolutions for Digital Marketing Success in 2022 Read More »
Is paid search marketing beneficial? Is it going to cost less to do it oneself? Why is hiring an SEO expert ideal? Advertising to an online target audience is not always easy. Even a professional can easily become overwhelmed especially with all the rule changes associated with each and every search engine. Success means understanding
Look To The Experts To Perform Paid Search Marketing Read More »
