Content Archives - Vertical Web Hosting, Design Marketing

The Right Tools for the Job: How to Get WordPress Set Up for Business Websites

Leave a Comment / Blog, Content, Search Engine Optimization / Beth Guide

[powerpress] WordPress is one of the internet’s most powerful engines, as something like 40 percent of all sites run on WP. Millions of those sites are professional or e-commerce in nature, and from the get-go, they must be configured properly to succeed. That means integrating the right tools into WordPress during and following the initial […]

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Building a Better Blog

Leave a Comment / Blog, Content, PodCast / Beth Guide

[powerpress] How to Write a Better Blog Blogging, it’s not why most people get into business, but written communication remains an important part of customer acquisition. And online, that means writing high quality blogs, articles and landing page content to help send the signals to Google that will equal long term SEO success. With today’s

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Nine Things to Look for in a Houston Web Design Agency

Leave a Comment / Blog, Content / Beth Guide

When you think web design, do you think images, colors, layout – that sort of thing? It’s easy to get caught up believing that web design is only about your site’s form. It’s not. A site’s design also has a major impact on its function, navigation, performance, marketing potential and overall effectiveness as a lead-generating

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Google Content Updates

Leave a Comment / Blog, Content, PodCast / Beth Guide

[powerpress] Google has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content updates, and its latest includes major work to its search engine content

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What To Do When A Google Update Affects Your Website

Leave a Comment / Blog, Content / Beth Guide

Google’s rankings are in a constant state of flux. What ranked well last year isn’t guaranteed to work well the following year, and many businesses have been wiped out due to this. The pace of SERP upheaval is increasing, too, because Google is stepping up the pace of its algorithm updates. A decade ago, the

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Episode 209: All about Content

Leave a Comment / Blog, Content, PodCast / Beth Guide

[powerpress] Their back! Well I think they never went away. What I’m talking about is content silos, or as ahref called them a topic cluster. On a side note, recently there was a post on twitter about how people rename things and then go Eureka, I found something new. This Eureka, whether called content hub,

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A Good Piece of Content Is Like A Skirt

5 Tips for Solving Writers Block

Leave a Comment / Content, SEO, Social Media / Beth Guide

In class on Wednesday night, I started asking my students how they handled social media. Its always interesting to me to hear what people perceive they should be doing. Those of you that know me personally know when I teach about SEO in Houston, I often talk about not putting up hanging cats, old lady

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