Vertical Web has a long history of helping small business owners through the informational classes that we have hosted throughout the years. We are bringing those classes, topics videos, and podcasts to small business owners who want to DIY, or those who want to audit their present digital marketing or SEO company.
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[powerpress] I often hear what I do is voodoo or some kind of magic. That is simply not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic. So we have some basic steps that we need to follow to do optimization for each […]
How to Optimize Content for SEO Read More »
[powerpress] There is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is not really optional anymore. And the blog needs to
Blogging vs Podcasting Episode 124 Read More »
I hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is no published keyword density, the density of the keyword presence
Keyword: Why They Are STILL Important Today! Read More »
[powerpress] In last week’s Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy. I answered the question no that I do not do that, but upon further reflection it got me thinking about the process I do use when
SEO Content Strategy : Dissecting the Process Read More »
So Google is FINALLY seeing things my way. Every year since I’ve been doing the Internet Marketing Clinic, I’ve tried to prognosticate where I think we will be or what will happen in the up coming year. I am often pretty well correct. But this year there is a some vindication for me I think.
Is your Digital Marketing ready for 2021 Read More »
In today’s episode we discuss social media and tips and tricks and how planning can make these efforts more effective. To that end we talk about: Why businesses need a Facebook page dedicated specifically to the business and what the About Us section can do for you. The importance of being an expert, owning your
Ep 120: Tips and Tricks for Successful Social Media Read More »
No matter what type of business you have, for the holidays see a better buying time. Many small business owners though don’t always handle this all right. It’s passe’ but making sure your website is mobile-friendly is often and can work well with a mobile device. We are now to a point where more transactions
IMC Ep 121 Hints and tips for Holiday Success Read More »
In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website. Last week I was talking a web design client who asked me to ‘do’ SEO
22 Tips for SEO Success Read More »
[powerpress] Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins. So what are plugins. They are ways
Internet Marketing Clinic 118: WordPress Plugins | RankMath vs Yoast Read More »
I’ve been doing SEO along time and keywords have been around since the first boolean searches. The premise is simple. You add a word to a page and the Boolean search comes along finds those words and returns the answer. Though the years, keywords were that one talking point that SEO companies used as a
Episode 117: All About Keywords Read More »
