May Digital Marketing and SEO Class Schedule:
I’ve added our May Class Schedule:
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SEO
Why SEO Isn’t Just SEO Anymore: We are all Digital Marketers Now!
I sat down this morning to write a proposal for a perspective new client. It just struck me in how much I had to change to define our business and how to redefine SEO. SEO really has mutated and no longer can it be compartmentalized as it has been in the past. When I redid the website, I started
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The Aftermath of the Google Mobile Update.
I know, I know. I’ve been falling behind here. Well in part it was because I kept waiting for the other shoe to drop and so far it hasn’t. We were all were warned and advised that the flip to mobile was going to be harmful to sites if you didn’t heed the warning and
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Avoiding SEO Mistakes – Class Notes
My class topic (HWCOC Class) for today covered SEO mistakes. I see them so often that I thought it would be a good idea to put them out in a way that people can use them and start to avoid issues. 1. Website and Navigation Errors – People are using a subdomain of a big
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Is NewsJacking Really New or News?
Yesterday I was in a meeting and was asked about this concept of newsjacking as a ‘new’ way to gain traffic because your piggybacking yourself to hashtags and things that are trending, and building a Tag Cloud geared towards that. Well, I stopped and thought about this for a minute and looked over the paper
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Mobile is Coming. The Case for Responsive Web Design
There, I said it. Mobile is coming. I’m to sure we needed Google to give us a drop dead date. And, I have an interesting theory on that anyway, but I’ll save that for another day. More to the point, I want to address a few things that need to be discussed when deciding how
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Why Didn’t I Build an Infinite Scroll?
I’m sure I’m going to get that question, so I’m preemptively answering it. I may still go with a flat color palette yet, but I’m still not sure that’s going to convince you I know what i’m talking about, and two, it’s a fad and I hate fads. You’re always chasing them down the road. I
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Blog networks and bad web designers
Yesterday I had lunch with a prospective new client that had a story similar to many I hear. He did have one interesting characteristic though, he was using a ‘blog network.’ So here’s the back story. He recently acquired a business and it came with a webmaster. Not really a website, just the webmaster. And
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