[powerpress] Search engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In fact, the top 3 organic listings in Google gets an estimated 80 […]
Episode 217: SEO Basics Read More »
[powerpress] Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two different clients ask us to help them understand an SEO report. So out
Episode 213: How To Read an SEO Report Read More »
[powerpress] Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo that’s used among industry members. Here we’ll start delving into those terms and what they mean to digital marketing professionals. That way, when someone starts
Episode 212: The Ultimate Glossary of SEO Terms Explained Read More »
[powerpress] When it comes to search engine optimization, people often overlook the value of basic SEO in their website and digital marketing operations. And some honestly may not even understand what to do or how to get started. It is never too late to make basic SEO an integral part of the website. As the
Episode 205 -A Beginners Guide to SEO: What is SEO? Read More »
[powerpress] I was invited to give a talk on SEO for the Houston West Chamber of Commerce and decided to talk this and make a bonus podcast out of it. This is a quick sprint though core vitals and how to use and interpret Web.dev. It is important to have a strong web hosting company
Quick Primer on Core Vitals and Technical SEO Read More »
This is the time of year that I hear the phrase SEO is dead. This morning I went to a networking event to kick off the year. Now I’m with a new company so in discussing that, the feedback was that SEO in a company name has outlived its usefulness, because after all, Google doesn’t
How Technical SEO Impacts How Your Site Rankings Read More »
[powerpress] There is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is not really optional anymore. And the blog needs to
Blogging vs Podcasting Episode 124 Read More »
I hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is no published keyword density, the density of the keyword presence
Keyword: Why They Are STILL Important Today! Read More »
[powerpress] In last week’s Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy. I answered the question no that I do not do that, but upon further reflection it got me thinking about the process I do use when
SEO Content Strategy : Dissecting the Process Read More »
It may be helpful to think of general search engine optimization as a large umbrella under which more specific types live, one of which is technical SEO. If SEO is the umbrella, technical SEO is the handle. So, let me ask you this: how well does an umbrella work without a handle? The answer is
Technical SEO: The Foundation of SEO Success Read More »
