[powerpress] As we all know goals are important. At the start of the year, they seem to be front and center. Digital Marketing for your business is no different. There is no time like the present to get started with it. Two Sides of the Content Coin Content discussions have been going on since the […]
Digital Marketing Goals for 2022 Read More »
[powerpress] New Year’s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing? Wherever you are in your digital marketing journey, start it or strengthen it by making sure you have the fundamentals
5 New Year Resolutions for Digital Marketing Success in 2022 Read More »
This is the time of year that I hear the phrase SEO is dead. This morning I went to a networking event to kick off the year. Now I’m with a new company so in discussing that, the feedback was that SEO in a company name has outlived its usefulness, because after all, Google doesn’t
How Technical SEO Impacts How Your Site Rankings Read More »
[powerpress] I often hear what I do is voodoo or some kind of magic. That is simply not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic. So we have some basic steps that we need to follow to do optimization for each
How to Optimize Content for SEO Read More »
[powerpress] There is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is not really optional anymore. And the blog needs to
Blogging vs Podcasting Episode 124 Read More »
I hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is no published keyword density, the density of the keyword presence
Keyword: Why They Are STILL Important Today! Read More »
[powerpress] In last week’s Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy. I answered the question no that I do not do that, but upon further reflection it got me thinking about the process I do use when
SEO Content Strategy : Dissecting the Process Read More »
It may be helpful to think of general search engine optimization as a large umbrella under which more specific types live, one of which is technical SEO. If SEO is the umbrella, technical SEO is the handle. So, let me ask you this: how well does an umbrella work without a handle? The answer is
Technical SEO: The Foundation of SEO Success Read More »
In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website. Last week I was talking a web design client who asked me to ‘do’ SEO
22 Tips for SEO Success Read More »
[powerpress] Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins. So what are plugins. They are ways
Internet Marketing Clinic 118: WordPress Plugins | RankMath vs Yoast Read More »
